… and why it belongs in the creative medium.
“I think the fundamental job of a Producer is to be a dreamer.” – Gilbert Gates
What is a production one on one (1×1)?
What kinds of artists need 1x1s?
There is a reason Michael Bay thanks Jerry Bruckheimer for being such an incredible producer. There is a reason Gladys Knight needed Randy Jackson. There is a reason Michael Jackson appreciated Quincy Jones. The fact is that artists have visions, big visions, meaning that we will stop at nothing to create and create and create. Without the balance from a producer, it’s sometimes hard for artists to move forward with their creation — there’s always one more thing to tweak! Therefore, film makers, novelists, musicians, painters, animators, CG artists, anyone completing a project can benefit from the ample resources a producer provides.
What happens in a production 1×1?
The producer listens to the artist. After listening to the artist’s vision, the producer breaks down the project into small, tangible goals. The producer sets deadlines, daily/weekly follow-ups, and finds ways to help the artists complete their deadlines. During follow-up 1x1s, the producer reviews previous goals from the last meeting, any roadblocks that prevented achieving those goals, and with the artist, sets the next milestones. They focus on removing any tangents that prevent the artist from working at their most creative and efficient pace.
Why is a production 1×1 important?
Production meetings give those large overwhelming projects easy and attainable milestones. When a big job is broken down into tangible goals, the artist can focus on those smaller steps instead of drowning in a huge ocean of work. These meetings allow the artist to reset their thoughts of a project and focus on the long-term goals without sinking too far in to the minutia. They’re also able to review elements of the project goals frequent enough to stay on track.
What processes do you use during your projects? Every project is a unique iterative process that will change frequently over time — there is no one-way. Have you used the skills of a producer? Do you have any consistent stumbling blocks? Tell us about them; we’d love to hear your thoughts.
To start, here is Genese’s perspective on our production process.
“From personal experience, I could not have written my first novel without my producer. Having weekly production meetings put my novel in perspective. When I was completely underwater with how much I needed to write my producer was there to break it down. He’d present small digestible chunks in an organized, exciting fashion. After a 1×1, I was jazzed and inspired to write. All the overwhelming details and ‘to do’ lists that overran my creative ability were given to my producer and he did what he does best. I don’t know how, but somewhere during their break-downs, chart-making, graph comparisons, and budget outlines, producers make production magical.”
*Written by: Eric Kieron Davis & Genese Davis